2005-02-15 - Rifle Project X Lands Third Win at Pebble Beach TORRINGTON, Conn. — On the heels of its recent victories at the Mercedes Championship and the FBR Open, the premium Rifle Project X steel shaft has achieved yet another win this year at the AT&T Pebble Beach National Pro-Am, delivering its third victory in six weeks! “ The AT&T Pebble Beach marks back-to-back wins for Rifle Project X making it hard to dispute that Rifle-branded steel shafts are truly the leader in high-performance steel shafts,” says John Lauchnor, president and CEO of Royal Precision, America’s leading manufacturer of premium steel shafts. “The unmatched quality of the Rifle Project X shafts is something in which we take great pride.” For more than 80 years, Royal Precision has delivered premium golf shafts which consistently yield superior performance. Only Rifle steel shafts incorporate four unique technologies to include: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates energy-robbing ‘steps’ found on most other steel shafts, providing greater accuracy and a smooth, yet solid, feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that produces variable ball trajectories for different clubs within a single set. Celebrating a decade of dominance, 2005 marks Rifle’s 10th Anniversary. To commemorate Rifle’s historic achievements, the shaft brand that won more Majors on the PGA Tour in 2004 than any other steel shaft is offering marketing incentives and specials throughout the year at distributors worldwide.