2005-04-21 - World’s Top Players Favor Rifle Steel TORRINGTON, Conn. — Following the excitement of the 2005 Masters, Rifle® shafts have once again been validated as the leading premium steel shafts on the 2005 PGA Tour. Not only do Rifle steel shafts have more victories this year on the PGA Tour than any other steel shafts, but — according to the Official World Golf Ranking updated after the Masters — six of the Top 10 ranked golfers in the world play Rifle shafts, including Rifle Project X, Rifle Flighted, and Rifle Lite. The Official World Golf Ranking, which is endorsed by the four Major championships and the six professional tours which make up the International Federation of PGA Tours, is issued every Monday, following the completion of the previous week’s tournaments from around the world. “ Clearly, the professional golfers who have achieved such notable ranking by the Official World Golf Ranking are among the best in the world, and it’s extremely rewarding to see them play Rifle steel shafts above other products,” says John Lauchnor, president and CEO of Royal Precision. “With our patented Rifling design, frequency coefficient matching and stepless engineering, Rifle-branded shafts are the most sophisticated steel shafts on the market, so it’s only fitting that the world’s best players play the world’s most advanced steel shafts.” Lauchnor explains that to produce superior performance in each Rifle shaft, Royal Precision engineers incorporate four unique technologies: Frequency Coefficient Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates energy-robbing ‘steps’ found on most other steel shafts, providing greater accuracy and a smooth, yet solid feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that produces variable ball trajectories for different clubs within a single set. For 2005, Rifle-branded steel shafts are celebrating a decade of dominance among premium steel shafts. The shaft brand that won more Majors on the PGA Tour in 2004 than any other steel shaft is celebrating its 10th anniversary with marketing initiatives and special offers held throughout the year at distributors worldwide. For more information on the Rifle Project X steel shafts or other Royal Precision products, please call 800.811.2795.