TORRINGTON, Conn. — Royal Precision Inc. today announced
the appointment of Christopher Johnston as its new president
and chief executive officer.
Formally the director, president and CEO of Royal Associates
Inc. — parent company of Royal Precision — Johnston
played a significant role in establishing and overseeing
the strategic direction of Royal Precision as one of the
world leaders in golf equipment technology. As the new
head of Royal Precision management, he is expected to enhance
Royal Precision’s ability to supply original equipment
manufacturers with innovative high-performance steel shafts.
“
I am excited to lead Royal Precision’s senior management
team in our efforts to provide value-added golf shafts
that offer tour-validated high performance,” says
Johnston, who was a co-founder of Royal Precision in 1996. “We
have made a significant investment in enhancing our manufacturing
capabilities and, as these improvements are fully implemented,
our quality and delivery will soon match the performance
of our premium products. Now and for the future, our main
focus will be on quality, innovation and exceeding the
customers’ expectations.”
Royal Precision is best known for its design and manufacture
of premium Rifle steel shafts, which are played by a significant
number of the most successful professional golfers, including
three of the world’s Top Five ranked players. Only
Rifle steel shafts offer four unique technologies that
culminate in high-performance steel shaft designs that
are far more advanced than the bulk of steel shafts on
the market today.
“It has never been Royal Precision’s goal to
be the largest shaft manufacturer by volume,” says
Johnston. “Our
goal is not quantity, it’s quality. Our Rifle-branded
steel shafts are the world’s leading premium steel
shafts and golfers around the world have consistently preferred
our shafts for feel, consistency and performance.”
Johnston succeeds John Lauchnor whose accomplishments include
the consolidation of the Royal Precision’s facilities
in Arizona and Connecticut and the restructuring of the
business. Lauchnor is leaving to pursue other business
interests. |
